Routines are boring. Doing the same thing day after day is turning our once beautiful minds into dull, unimaginative mush – this is a scientific fact, it was on the telly. Anyway, they say variety is the spice of life and they’re probably right, yet in order to pay for all our many vices, we gots to get PAID!  We must go to an office, we must sit in the same chair, type on the same keyboard and stare drooling at the same computer screen, day after day until we’ve earned enough money to sit at home in an armchair so we can stare drooling at the Discovery Channel wishing we’d taken our souls up on that midlife crisis and gone traveling, never to return.

This might be a tad morbid, actually, I’ve just read it back, it definitely is but hang in there ‘cause here comes the up beat bit. IT DOESN’T HAVE TO BE THIS WAY! We can make our working lives as limitlessly interesting as we like! We, the wonderful, exciting people of the ‘big company client & creative marketing agency’ world have it in our power to make our 9 – 6:30’s as interesting, varied and dynamic as we like!

We’re the fun, creative ones in our companies that are supposed to be getting up to all sorts of antics as part of our roles.  We’re supposed to be out there freeing our minds of the shackles of business parks and shuttle buses to dream up exciting new creative ways to encourage consumers to love our brands like we do – we have absolutely no reason to be chained to our desks.  We can be liberated!

Wouldn’t you rather have your next meeting in a hot air balloon than a hot boardroom?

The next client that invites me to present our creds will definitely find themselves in a whicker basket floating far far away from the mundane.  Life is a series of experiences after all, might as well make them interesting.

Please feel free to follow this example and make the world a more experiential place!  And not to mention help pick the UK hot air balloon industry up off its knees.

Thanks for listening,

Dan Hall

Business Development Director
iD Experiential
danh@iDinfo.com

In today’s austere times, every purchase decision small or large is subject to increasing scrutiny and research online. Google has coined this ZMOT – the Zero Moment of Truth. Read More »

Hello you!

So far, this year’s been, so good for us at iD. We’ve won several big new accounts, our wonderful existing clients are still growing and we’ve brought in 12 new beautiful faces to help service all the extra work – I don’t think we’re alone either – the experiential sector is booming all over and rightly so. Read More »

Good morning // afternoon // evening,

I hope this blog finds you exceedingly well.

iD recently took part in Marketing mag’s Experiential essays supplement – it was an interesting exercise and good to hear our competitors’ view point on our discipline and where it might go in the future. Read More »

People buy people. It’s one of those trite expressions we love in marketing but, certainly in the case of experiential, it’s 100% true. Experiential marketing is totally dependent on people – namely brand ambassadors – and campaigns and agencies live or die on the strength of them. I’m sure we’ve all experienced good and bad with brand ambassadors but, I don’t know about you, the bad ones seem to stick out. Here are a couple of recent ones lodged in my mind:

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Hello, Hello, Hello,

So at time of writing, the World Cup is in week 2 and finally in full swing. Argentina have just humped South Korea 4-1 and look the real deal. Tomorrow it’s England’s turn to turn on the style, not worry about losing and bang in a few goals.

Read More »

There you are!

It’s been ages and for that I can only apologise.

I’m noticing a big digital effort from agencies in our sector at the moment - everybody seems to be at it: blogging, twittering, creating microsites, heinously stealing content from the trade websites to boost their SEO. It’s disgusting really but it’s not going away so we all may as well climb on board and nod our heads.

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Hello there,

Thanks for taking the effort to click on this – I won’t keep you long but if you could please keep any questions until the end, I’d be most grateful.

Today’s discussion is with regard to Experiential marketing’s emergence and the likely direction it’ll head in the future.

So here we go… Read More »

Ho, ho, ho.

I received a dreadful Christmas e-card earlier from a company I’ve never dealt with (and on the basis of their email, will never work with) – basically it was a text email which I wouldn’t normally have read but for the fact they sent me the same email three times.  In the email was a link to Youtube where the two people who I presume run the agency were dressed as Elves and playing a Christmas tune on a big keyboard ala Tom Hanks in Big.  It was embarrasing, ill targeted and it’s ruined Christmas for me.  Well, not quite.

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Hi Everyone,

It’s been a while and I can only apologise – I’d like to say I’ve been holidaying for the last month or so but alas I’ve just been elluva busy.

The barriers to entry in the experiential industry is an issue that is very front of mind for us at iD Experiential – not least because we were around 16 years ago when, frankly, the discipline wasn’t.  The industry’s booming and as such so is the amount of practictioners – here’s the opinion of our CEO and agency founder Paul Ephremsen on this very poignant subject…

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